The Asher Blog

When a firm “graduates” from a small business to a midsized one, a lot of new challenges arise — including the fact that sales training must usually become formalized to meet the demands of a larger staff and a bigger competitive landscape. One problem with this is that the “personal touch” is often lost, and … B2B Sales Training – 5 Keys to Make It Work for Your Medium Sized Business

Hiring a sales training consultant is one of the best decisions any company can make. If it is struggling with revenue, training might be the pivotal factor in turning things around. And if it is already doing a fair amount of business, then sales might go into the stratosphere with a properly trained sales force. … Five Factors that make a Winning Sales Training Consultant

At Asher Strategies, we know you have choices. There are many programs out there which are useful in training salespeople, and it is often difficult to discern the differences of each at first glance. But there are differences, and no program is a flawless match for all businesses. To help you out, I have listed … The Best Sales Training Programs Compared

One of best ways to throw away money is to neglect existing customers.  A key part of the sales process is interacting with current customers every once in a while to ensure continued satisfaction. If you don’t, they tend to leave you for your competitors, and it takes a lot of money and effort to … 5 Simple Sales Strategies to Grow Revenue from Existing Customers

Regular readers of this blog might wonder why we at Asher Strategies place so much emphasis on giving each and every member of a sales team, from executives on down, a sales aptitude assessment.  After all, most of us pride ourselves on being good judges of character, and a formal interview process should give us … How Can a $115 Sales Aptitude Assessment Save You $150,000

There are few things as intimidating for green salespeople as the C-level sales call. First, most give up as soon as they encounter a tough gatekeeper. Second, they might never have previously dealt with people in such high positions of authority, and can get self-conscious as soon as they see the expensive furnishings and no-nonsense … 5 Keys to a Successful “C-level” Sales Call

One of the hurdles sales managers have to overcome in recruiting salespeople is the sometimes less-than-positive image these jobs hold in the marketplace. This has improved greatly over the past few decades, but there are still some improvements to be made. From the stereotype of the sleazy used car salesperson to the fear of unpredictable … 7 Reasons Sales Jobs Are Perceived Negatively by Salespeople

When contacting customers through email, some companies make the mistake of treating their prospects like robots, and sometimes it shows. While it is impractical to completely write a unique email for every single contact on your email list, there are still ways to grab attention and make the person on the receiving end feel that … How to Write a Great Sales Email

From 2012 to 2013, the number of pages that LinkedIn viewers interacted with grew by a whopping 63%. Because of the potential for more growth, and its positioning as more “serious” than other social media platforms, LinkedIn has become a prime hunting ground for business professionals in every market. Here are a few tips on … How to Add LinkedIn to Your Sales Process and Boost Sales

It is not hard to figure out that sales training is one of the most valuable tools for increasing productivity and making happier, more efficient employees that directly add to the bottom line. But how do you know whether the sales training chosen has actually paid off in the long run, well after the temporary … 5 Ways to Measure Sales Training Effectiveness