The Asher Blog

Product knowledge in sales is a prime requisite for any sales associate. A seller armed with knowledge of every feature and nuance of his company’s brand offerings conveys a sense of authority and competence. Customers are more likely to trust him, believe the claims in his presentation and be willing to close on a sale. … Importance of Product Knowledge in Sales

No phone call is more intimidating for inexperienced sales people than the cold sales calls to a prospect unfamiliar with them or their company. A salesperson always hopes for the best reception when punching in phone numbers for sales calls. Sometimes, however, salespeople must motivate themselves into a spirit of unflinching bravado so they can … 7 Tips to Great Cold Calls – Sales Calls

Great sales instruction can equip sellers with confidence, technique and the product information necessary to dominate in their territory.  Sellers use training programs to learn the company culture, adjust to required technology or software, and master methods for handling clients.  Sales leaders can use the following five tips to design programs that make sales training … How Do You Make Sales Training Effective?

Social media hashtags, which are keywords preceded by the # symbol, are an effective way for a salesperson to highlight daily news and conversations related to sales skills, sales tips and sales promotions. These tags also allow salespeople to track sales-related chatter among peers, competitors and followers to see where market trends lie. Hashtags are … Top 10 Sales-Related #hashtags

Today’s prospects are information seekers who don’t wait for proprietary information from sales people to shape their buying habits. They research online and consume massive amounts of product details and brand information, giving them incredible power and insights that would seem to weaken the impact of sellers. But all is not lost. Changing times call … How to Sell Before You Get a Lead-Marketing Automation

Customer feedback provides key direction to business owners, shaping the future decisions and encouraging product improvement or product experimentation. Figuring out how, when and what tools to use to gather customer feedback can be daunting. However, customer feedback training can prepare any salesperson with the right tools and tactics to get the most useful responses … Customer Feedback – How Often and What to Ask

Books, classes and conferences are not the only venues for sales skill training. Sometimes the greatest teaching resources are the top power players in any field. By identifying, reading about, listening to, interacting with or merely following these influencers on social media, sales professionals can benefit from the experience and wisdom of experts. Forging relationships … How to Identify Top Sales Skill Training Influencers

Finding a great salesperson who has a fantastic attitude and a history of great results can be difficult. Companies have to fight the competition for top talent and sometimes conjure up extravagant benefit packages to lure away premier talent from their current employers. It’s often easier to avoid those elite candidates in favor of those … Hiring a new salesperson? 3 essentials for hiring a winner!

From Facebook to Procter & Gamble, more companies are throwing their advertising dollars at digital marketing, reducing commitment to other ad forms, particularly print. The trend capitalizes on the unstoppable expansion of website and mobile ads. Digital ads flexibly rely on social media, apps, online video, electronic mail and other Web tools to engage audiences. … Digital Marketing: Tips for 2014

Aborted deals, failed presentations, customer resistance and losing a deal to a competitor are natural hazards of any sales job. Yet, positive energy is so essential to winning over the next customer that salespeople can’t afford to get the blues. The best sales people are self-motivated, but let’s face it: there are times when everyone … How to Keep Your Sales Team Motivated