The Asher Blog

Happy customers lead to a thriving business, which is why the topic of gathering and using customer feedback is a regular topic in sales training.  By finding out what customers like and don’t like through a variety of feedback methods, a business can get insight about how to make adjustments. Studying the good feedback as … How to Improve your Business through Customer Feedback?

Clients have expectations about every aspect of business: the product, the process used to serve customers, and the people doing the serving. Excel in all areas and customers will not only stick with you over time, but they will become your advocates and speak highly of you to other potential clients. Fail to meet expectations, … How Important is Meeting and Exceeding Customer Expectations?

An impressive company reputation can grease a closing, making a prospect feel comfortable and know that his business will be in competent hands. What happens, however, when in the midst of client prospecting, you encounter a customer who is cautious or hesitant to engage in negotiations because something has smeared the firm in his eyes? … Client Prospecting: How to Deal with Negative Perception Prospects

  When it comes to sales and marketing performance, a team is only as good as its leader. While the skills of your team might make your job a little easier, your leadership drives the team and pushes them to succeed. These five tactics will help you bolster your sales and marketing teams and achieve better … 5 Tips for Leading Strong Sales and Marketing Teams

Will they buy or won’t they? Some prospects waver on closing the deal, stringing salespeople­­­­ along without giving a clear-cut “yes” or “no.” Such indecisiveness consumes resources, time and patience. There’s nothing worse than believing a sale is imminent, only to have the customer stall for months; this can even happen with longtime customers considering … When to Move On From a Stalled Prospect

New customers are the lifeblood of any firm, even those doing lots of current business. After all, one never knows when existing clients are going to go elsewhere or cut their order volume. Rather than chase prospects, salespeople can have leads flock to them by making great offers. Consider the following three strategies. 1.      Give … Three Keys to Great Offers that Attract New Leads

A master salesperson never stops learning; he refines and adapts his techniques to be ready for any situation and prospect. However, the basic and best practices of top salespeople can be learned early and should be collected and distributed to a sales team in the form of a sales playbook. Every sales department leader should … Sales Playbook: 10 Key Items to Include

A college degree is not essential for a job in sales. To be blunt, a lot of what is taught in business school regarding sales just doesn’t prepare someone to sell in the real world anyway. However, there are some college degrees which might indicate a greater chance of success in the sales game, and … 5 Best College Degrees That Show Sales Aptitude

To avoid strife between sales and marketing teams, companies must keep the teams balanced. An equitable distribution of responsibilities, budget, and goals can solve many problems before they start. When there’s imbalance, one team will blame the other for poor revenue or productivity 99 percent of the time.  To create a sense of parity, many … Are Your Sales and Marketing Teams Balanced?

 The first clue that your team needs sales training is, of course, the lack of sales and money. But beyond these glaringly obvious items, there are other red flags which indicate that a formal sales training program (rather than firings) needs to be implemented in a hurry. Here are five key symptoms which indicate that … 5 Key Symptoms Your Team Needs Sales Training