The Asher Blog

The average sales trainer does not devote sufficient time to sales role play. This is a mistake which causes about 90 percent of the information taught in seminars to fly out the window within about three months’ time.

Most sales organizations benefit from having two distinct divisions: inside sales and outside sales. A typical setup is where the inside salespeople receive the inbound leads from the corporate marketing team’s efforts, while the outside salespeople go out and “hunt” for the business through personal visits, networking, and cold calling.

Despite their differences, each type of salesperson shares plenty of things in common, including things each looks for in corporate sales training. With so much changing in the sales profession thanks to technology, both inside and outside salespeople need corporate sales training to stay current and relevant. Here are 4 new things both types will … 4 New Things Both Hunter and Farmer Salespeople Look for in 2017 Corporate Sales Training

If you have ever put your staff through an expensive sales training workshop and were less than impressed with your return on investment, you are not alone. Even though your salespeople might have returned to work all fired up, you probably experienced a quick sag in enthusiasm and little application of all the knowledge they … Top Tips for Getting High ROI from Your Next Sales Training Workshop

The best sales training seminars fit a lot into a limited amount of time. As the lines continue to blur between marketing and sales roles, demand increases for even more content to be squeezed into workshops.

What should you focus on at your next corporate sales training?

Sales training seminars in Washington are plentiful, and some are really fantastic. Others, not so much. So how do you select the best one for your business?

Looking back, it is amazing how much top sales training programs have evolved in response to changes in the business climate – most of which has been driven by advances in technology.

Is having a high IQ necessary to become a successful salesperson? Or is emotional intelligence the key ingredient?

Scripts have long played a role in sales training, although opinions vary as to their usefulness. On one hand, especially for inexperienced people, they provide a roadmap to follow during a sales call. On the other hand, they can be relied on too much, resulting in the robotic delivery which characterizes many telemarketing calls. In … Using Role Playing Scripts in Sales Training