The Asher Blog

They say the quants have taken over marketing. At many firms, “data geeks”who can derive scientific insights from an endless stream of behavioral and purchasing data are more in demand than creative types. But what about sales? Can relationship-based, B2B sellers adopt a data-centric, scientific approach as well? Is science in selling a real thing? … Science In Selling Taught by the Top Sales Training Programs

Sales closing techniques are some of the most enjoyable things to learn. They put you solidly in control of the conversation. Plus, when you know the right things to say, you feel very confident. Every salesperson needs to practice sales closing techniques in the mirror or with a colleague until they flow smoothly. Try these … Learn These Three Sales Closing Techniques for Success

As one of the only leading sales training companies that focuses on incorporating the latest neuroscience into its curricula, Asher Strategies constantly peruses studies which might point to more effective selling techniques. We have discovered a very promising area in current research, which we have immediately started emphasizing to great acclaim: using emotional intelligence for … Breaking News – Asher’s Emotional Intelligence for Sales Success

If you oversee a corporate sales team, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method, is a must-buy. In fact, every person on your sales team should own a copy, and it will help with closing sales. Improvements will ripple through the entire department and you will be very pleased with the … Corporate Sales Team Reactions to Close Deals Faster

Every sales professional has had some mishaps in their career, especially when they first started out and weren’t sure how to close a sale. Perhaps no situation is worse than when you put in all the work, close it, and then unclose it. Here’s a story which was related to me. I have changed some … 2 Opposite Short Stories of Closing a Sale – Won One, Lost One

Asher Strategies is one of the only major sales training firms which emphasizes science in selling. We pay attention to the newest research surrounding the human mind and how it responds to things. And some of the most interesting developments around using emotional intelligence for sales successinvolve selling to the old brain. In this blog … Selling to the Old Brain and Using Emotional Intelligence for Sales Success

Those of you who know a little bit of my history know that I was a Naval Commander, in command of two fast-attack nuclear submarines including the USS Pollock. This experience, and my subsequent stint as a Programs Manager at the Pentagon, led me to develop a deep interest in the science of sales, as … Learn how to Close a Deal Faster from A Nuclear Submariner!

I recently had a phone call with content marketing expert and blogger Willie Pena to talk about my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. We spoke for about 20 minutes, and we figured it might be of some use as a quick free educational podcast for salespeople looking … John Asher Discusses How to Close a Deal with Close Deals Faster

As our fast-paced world becomes even more hectic, it pays to be able to close deals faster, before the buyer decides to go elsewhere for the next shiny-new offering. This means the sales process has to be streamlined so all actions move the buyer forward. This book helps you do just that. In the following … Closing Sales Techniques – 25 Key Ideas from Close Deals Faster

The human mind can be likened to a sponge which soaks up interesting new knowledge and stores it for later use. Unfortunately, a sponge is also full of holes which can evaporate its contents, similar to how a mind forgets new information within about 90 days. For companies which have just invested tens of thousands … How Will My Corporate Sales Team Ever Remember All They Learned in Sales Training