Asher Strategies

Sales Ethics

In the world of sales, there is a common perception that success is achieved through aggressive tactics, bending the truth, and doing whatever it takes to close the deal. However, this approach is not only unethical but can also lead to negative consequences in the long run. In this blog, we will explore the importance Sales Ethics: Honesty and Integrity for Long-Term Success

Asher Essential Keys

As a sales professional, your goal is to close deals and generate revenue for your company. But with so much competition out there, how can you stand out from the crowd and consistently achieve selling success? In this blog post, we’ll share the  keys to selling success that can help you close more deals and The Essential Keys to Selling Success

The online learning industry has grown tremendously in recent years, and so has the demand for online courses. With the increasing demand, there are also many misconceptions and myths about selling online courses that need to be addressed. In this blog post, we will debunk some of the most common myths about selling online courses. Unveiling the Truth: Busting Common Myths About Selling Online Course

Confusing the roles of branding, marketing, sales and customer service. “It’s actually a fairly simple distinction.”  The objectives of each process are: Marketing: Obtaining qualified leads through: Branding (you are trusted) PR (you are relevant) Digital marketing (outbound) (you are engaged) Digital marketing (inbound) SEO & SEM, etc. (you are found) Social media/social networking outreach What’s not clicking in companies that are sales-challenged?

There’s been an international consortium of neuroscientists in 70 countries, sharing their research and studies in the cloud.  The growth of this knowledge is exponential.  If you go to Wikipedia and type in cognitive bias, there are 184 of them.  Asher Strategies has analyzed all of them and boiled them down to 15-20 that apply Understanding Neuroscience Helps Salespeople Sell

Recent events have made online sales training more important than ever. Until the coronavirus pandemic is over, it remains the only form of meaningful personal sales training for many salespeople and executives across the country. I recently recorded an episode for our Asher Sales Podcast called “Seven Elements of Crazy Good Online Sales Training” where Online Sales Training Success

One of the hottest topics in advanced sales training is social selling. Despite some of the flak social media has received in the news lately, B2B salespeople seeking an edge are increasingly using it to source business. As we approach the end of the year, it’s a good idea to refresh our marketing plans in How ready is your company for social selling?

We would like to thank The Hire Talent for the fantastic InfoGraphic. The Hire Talent is a pre-employment assessment testing service, offering a broad range of behavioral and competence-based assessments in order to hire the best talent on the market.  

Pre-employment testing such as the APQ sales aptitude assessment, DISC, PI, CI, etc. are used by many companies as a screening and development tool. Despite widespread availability, there are still plenty of firms yet to adopt them as part of their hiring process. For the most part, the reasons for this are lack of awareness 5 myths about pre-employment testing you shouldn’t believe

Millennials have received a bad rap as the generation everyone loves to complain about. The stereotype describes them as narcissistic and they have a terrible work ethic. In truth, just about every younger generation gets picked on by older generations who resent change and long for “the good old days,” and Millennials are not exempt Hiring Millennials for sales jobs? What you need to know.

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Companies partner with ASHER Strategies, a growth strategy consulting firm, to develop consistent, scalable, measurable ROI and top line revenue growth through sales training, marketing, and process improvement.

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