The turnover rate for the sales position in the US is 37% per year. The main reasons are lack of sales aptitude and lack of sales training.

Give them a sales aptitude assessment to see how much talent they have for sales. If they have very little talent for sales, it could be a waste of money to train them. Learn More About the APQ ››

Our sales training implements the best ideas and techniques from the 15 US sales training institutes and over 100 books on sales. We bring the “best of the best” ideas.

All have over 20 years of experience and have been a CEO, a buyer and a salesperson.

Our sales training includes the six main stimuli that will wake up the buyer’s decision making brain and over 50 cognitive biases that apply to sales

All participants will have taken a sales aptitude assessment prior to the training. The results will be thoroughly covered. The training also includes how to use the sales aptitude assessment to develop higher levels of Emotional Intelligence (EQ). In addition, the Top Ten Selling Skills of the elite salespeople are covered with the 15 shortcuts to close deals faster.

We interview executives to understand the objectives for the training. We interview a handful of sales managers and salespeople to understand their relevant challenges. We also use the results of the aptitude assessments of the participants to emphasize some parts of the training and lightly cover other parts.

We uniquely cover the skills from the buyer’s point of view. For example, for listening, we cover the three unique techniques to enable "perfect listening".

1. Completely understand buyer’s needs prior to offering a solution
2. Ask permission to take notes and take notes
3. Summarize the buyer’s needs to obtain agreement

Based on 21 years of training salespeople in 22 countries in all 33 industries, the average increase in sales is 18% starting the month after training completion.

We design the training so that each concept is delivered six times in six different ways (repetition). Extensive use of role playing and interactive exercises are included. All participants take away multiple action items to work on to develop new habits. After the training is complete, we offer the use of free videos on our website and we offer webinars and sales coaching for reinforcement.