What Can I Improve with Sales Consulting Services?

Many businesses struggling in a difficult economy have found success by hiring sales consulting services. While each company has its own DNA and improves in different ways, the successes all boil down to establishing a solid framework for finding prospective customers and then using sales techniques to get them involved in the most efficient way possible.

For a business reach its true potential, often an outside viewpoint is needed to establish that framework and refine the sales techniques, and this is why competent consultants are so valuable and worth every penny spent in hiring them.

Here are some of the important ways that sales consulting services can help a business.

1. Better Closing Ratios

First and foremost, proper consulting will drastically increase your revenue by teaching you and your team how to effectively close. As the CEO of Savid Technologies Michael Davis relates, the trick is to research and find a consulting service that understands your business and knows what is effective in closing deals in your market.

Is it hands-on free trials? Granular analyses for the CFO? How does one find this stuff out? One of the best ways is to work with a consultant that actively provides services to, that’s right, your competitors.

2. Streamlined Sales Processes

Sales consulting services can help pin down the areas where things are bogging down in your sales funnel and institute a working formal sales process to solve the snags. With CRM software and mobile devices so important in today’s sales world, having a formal sales process is necessary to properly manage new technology and integrate it with your business.

3. Improved Customer Satisfaction

Sales consulting services can play a big role in boosting customer satisfaction by producing better-skilled sales and support personnel, a higher employee retention rate, and more competent account management.

As selling to satisfied customers has a much greater ROI than chasing after new business, the seemingly ethereal “customer satisfaction” metric actually translates into greater bottom-line profits and other business benefits.

4. Effective Goal Setting

Suzanne Paling, a consultant for a consulting and coaching firm, stresses the importance of setting productivity expectations with your sales rep and managing these proactively in accordance with your sales cycle. This is sound advice, and quota-setting is not a new concept in sales by any means, but when done wrong it can hurt morale while also sending false signals to upper executives, throwing off forecasting.

A pro sales consultant can help you figure out how to set goals which are doable and motivating while meeting the revenue goals of your company.

The world of B2B sales has many complexities, and hiring a sales consulting firm might be “just what the doctor ordered” in navigating and profiting from them, whereas others without the outside help might just stumble along or simply give up.

If you need help understanding how a sales consulting service might help your business, please contact us so we can explain it in further detail.