Social media’s continued growth indicates it has passed the “fad” stage and is now a fixture in the marketing landscape. Some B2B sales organizations have been slow to develop social marketing strategies, and rightfully suspect the call of some gurus to abandon traditional outbound sales tactics. While social marketing enjoys certain benefits over traditional outbound … How to Use Social Media in Your Consultative Sales Process
How to Become a LinkedIn Rockstar and Grow Your Business
Social networking keeps growing, and despite Facebook’s recent spotty IPO, businesses continue to flock to it and other platforms to extend their marketing efforts and engage on a deeper level with their prospects. The king of social media for B2B professionals, however, is not Facebook, but LinkedIn, which proves especially popular with recruiters and job … How to Become a LinkedIn Rockstar and Grow Your Business
