Confusing the roles of branding, marketing, sales and customer service. “It’s actually a fairly simple distinction.” The objectives of each process are: Marketing: Obtaining qualified leads through: Branding (you are trusted) PR (you are relevant) Digital marketing (outbound) (you are engaged) Digital marketing (inbound) SEO & SEM, etc. (you are found) Social media/social networking outreach … What’s not clicking in companies that are sales-challenged?
Why you should not rely on the DISC assessment to hire salespeople
The DISC assessment has been a go-to tool for assessing the personality style of job applicants and current employees across many industries since the early 1970’s. The assessment is named after the four major personality styles: Dominance, Influence, Steadiness, and Conscientiousness. It is thought that by testing someone and plotting their answers against DISC’s established … Why you should not rely on the DISC assessment to hire salespeople
Sales Training Program – How to Choose The Best B2B Training
You have just decided that you want to invest in your employees, and you want to award them with a top-notch B2B sales training program. If you search up sales training programs on the internet, you’ll get thousands of results. How do you know where to start? How do you know which programs are worth … Sales Training Program – How to Choose The Best B2B Training
3 Powerful Sales Closing Questions That Will Seal The Deal
Closing a business deal with any prospect can be an anxious experience. They may have loved your demo and seem highly interested, but nothing is official until you get pen on paper. So what comes next? How do you show your prospect you’re serious about getting a deal done and ready to move this conversation … 3 Powerful Sales Closing Questions That Will Seal The Deal
Selling Power Top Sales Consultant for 2022
We are thrilled to announce for 2022, Selling Power has selected Asher Strategies as one of the most influential sales training companies in Washington DC. Selling Power, the prominent digital magazine for sales managers and VPs, mentioned Asher’s professionalism and dedication to their clients was impressive. According to the company, “Asher has provided the most constructive, results-oriented, … Selling Power Top Sales Consultant for 2022
Online Sales Training Success
Recent events have made online sales training more important than ever. Until the coronavirus pandemic is over, it remains the only form of meaningful personal sales training for many salespeople and executives across the country. I recently recorded an episode for our Asher Sales Podcast called “Seven Elements of Crazy Good Online Sales Training” where … Online Sales Training Success
Chapter 8 – Beyond Pre-employment (how else to use)
The APQ has proven to be an indispensable tool for recruiters and sales leaders in thousands of companies. The strong correlation to real-world performance, easy-to-understand charts and reports, and uncomplicated set-up make it a leading pre-employment assessment for sales organizations. However, the APQ goes far beyond simply helping to find the best possible sales candidates. … Chapter 8 – Beyond Pre-employment (how else to use)
Sourcing Best Practices Infographic
We would like to thank The Hire Talent for the fantastic InfoGraphic. The Hire Talent is a pre-employment assessment testing service, offering a broad range of behavioral and competence-based assessments in order to hire the best talent on the market.
Hiring Millennials for sales jobs? What you need to know.
Millennials have received a bad rap as the generation everyone loves to complain about. The stereotype describes them as narcissistic and they have a terrible work ethic. In truth, just about every younger generation gets picked on by older generations who resent change and long for “the good old days,” and Millennials are not exempt … Hiring Millennials for sales jobs? What you need to know.
How to make sales training workshops more effective by being harder
Many companies accomplish sales force training via sales training workshops. These are valuable services, but sometimes trainees don’t realize the full potential of the training despite the excellence of the instructors and curricula. In previous blog posts, I have covered many things you can do to increase retention and application. These include: Role play Individual … How to make sales training workshops more effective by being harder