Selling successfully these days requires the ability to use many different marketing channels to source business. The reason for this is that prospects’ attention is now spread out over many media sources, rather than being limited to television, radio and newspapers as in the past. To increase business this year, use the following as a … 25 Different Marketing Channels – The List is Almost Endless
Top 3 New Sales Tips for 2014
Most readers of this blog are seasoned sales professionals, managers, and executives with some degree of training and success in the B2B sales world. They have moved beyond the first clumsy phases of a selling career and are now looking to take their skills to a truly professional level and gain an edge. To that … Top 3 New Sales Tips for 2014
Need a Keynote Speaker? Why NOT to Use a Speakers Bureau
A good keynote speaker will energize an audience while informing it, often being the most memorable part of a conference, and even the main catalyst for positive change among attendees. Beware: if the speaker is corny or rote, then a bad precedent might be set for the rest of the agenda, killing the message and … Need a Keynote Speaker? Why NOT to Use a Speakers Bureau
Selling When Your Business Has Had a Negative Perception Event
When a business has had a negative perception event, panic can set in among its salespeople. It make things tougher for them, especially when competitors smartly use it to their advantage and begin to take away accounts. Every business is capable of making mistakes, but it is what you do when your business has had … Selling When Your Business Has Had a Negative Perception Event
Differences between the B2B Sales Cycle vs. The B2C Sales Cycle
B2B (business to business) and B2C (business to consumer) sales obviously have a lot of basic similarities. Everyone needs to find some prospects to sell to, present the products and services, and seal the deal through a closing action. However, for those making the transition from selling to individual consumers; and to selling to groups … Differences between the B2B Sales Cycle vs. The B2C Sales Cycle
Find the Right Mix of Inside vs. Outside Sales Personnel
Every business needs the right blend of talent to successfully market and sell to the various kinds of prospects which exist in its territory. The tendency is to try to fill up a roster with A-type personality, go-getter salespeople. But, just as a football team would fail if it were comprised solely of quarterbacks, so … Find the Right Mix of Inside vs. Outside Sales Personnel
Is a Large or Small Sales Consulting Firm Better?
Sales consulting firms can help businesses discover the most effective sales processes and techniques for their market, plot a path to recovery, and revitalize a sales force. But when looking for a suitable firm, you might want to try a small one. Here are a few reasons why a smaller consulting firm is more likely … Is a Large or Small Sales Consulting Firm Better?
What Is a Business Growth Consultant?
Business growth consultants are a valuable asset to any business looking to build a solid foundation of growth for their business. By helping to train executives in growth strategies, develop processes and implement expansion plans, these professionals offer the tools to help your business improve focus and establish long-term success for your business. Why You … What Is a Business Growth Consultant?
4 Startling Facts Every Business Owner Should Know
Sometimes in business, we get tunnel vision in regards to what our real problems are and what solutions should be undertaken to fix them. I suspect it happens when business owners either fail to step back and look at the big picture, or when they dismiss the obvious cause of failure simply because “it cannot … 4 Startling Facts Every Business Owner Should Know
Top Five Sales Technology Innovations for Your Business
In a climate rife with economic pitfalls and stiff competition, it has become more essential than ever that business owners not only seek out employees with experience under the belt, but also search for cheaper and faster means of training them when necessary, while simultaneously better leveraging customer data to unearth more opportunities. This has … Top Five Sales Technology Innovations for Your Business