We do it everyday. We engage in conversation and inevitably ask questions to understand the other individual. The power of question holds a lot of gravity, especially when getting to know your buyer. Fully understanding their needs comes from proposing a series of strategic questions and holding onto their answers. Once you understand what their … The Power of Questioning
Solution Selling
The next time you’re in the process of a sale – ask yourself, “What am I really selling?” Most of the time, your obvious answer will be the product or service that you represent. Sure, the product will address their immediate needs but keep in mind that the buyer is always thinking long-term. They want … Solution Selling
Building Rapport
To generate new clients and retain your existing ones, there is an essential need to connect. There are many tips for building rapport but they must all be grounded in a very real and authentic desire to build trust. People can smell genuineness from a mile away, so there’s no real “faking it” in this … Building Rapport
The Classic Five Buyer Decisions
When working with a potential buyer, many tools and tips are racing across our minds. From how to shake their hand all the way down to how present your services, we are full with an overwhelming list. These lists are very helpful and work efficiently but it is important to not become overwhelmed with what … The Classic Five Buyer Decisions
Research Techniques for getting to know your prospect
Research Techniques How can you relate to your prospect company? How can you really know what is best for the company? Researching your prospect company is essential for full, well-rounded understanding. Do your homework Researching about your prospect company must be completely on your end. Keep in mind that prospects, especially top executives, have minimal … Research Techniques for getting to know your prospect
Business Growth Processes
The four major business growth processes for any business involve four words that are thrown around every day within organizations and many times not fully understood or implemented properly. The first is BRANDING. What is branding? Why do we need it? Branding is raising market awareness such that when an unqualified lead becomes qualified, they … Business Growth Processes