ASHER Top 10 Sales Trends for 2020

1. The concept of a “unique selling proposition” (USP) is increasing in importance. If the buyer’s old decision making brain doesn’t see a clear difference between your company and the competition, price becomes the only discriminator. If your company has a strong USP, price does not enter the discussion. 2. When companies are selling commodities, ASHER Top 10 Sales Trends for 2020

Online Sales Training Success

Recent events have made online sales training more important than ever. Until the coronavirus pandemic is over, it remains the only form of meaningful personal sales training for many salespeople and executives across the country. I recently recorded an episode for our Asher Sales Podcast called “Seven Elements of Crazy Good Online Sales Training” where Online Sales Training Success

Creating content is not enough: how to amplify to increase your sales reach

When hiring sales talent, recruiters are increasingly looking for salespeople who can build their personal brands and do some marketing on their own. For the individual salesperson, this generally means blogging, videos, LinkedIn and other social media. One challenge is the Internet is absolutely flooded with content, which makes even the best-written post or smartly-produced Creating content is not enough: how to amplify to increase your sales reach

Scared to give a speech? How Corporate Keynote Speakers Prepare for Success

Every salesperson is tasked with presenting their solutions to potential buyers. Sometimes this involves just one buyer, but in the B2B and government sales world this usually means multiple people such as a group of executives or a buying committee. This can cause problems for salespeople uncomfortable with public speaking. Some salespeople become overwhelmingly anxious Scared to give a speech? How Corporate Keynote Speakers Prepare for Success