Business Growth

Clients have expectations about every aspect of business: the product, the process used to serve customers, and the people doing the serving. Excel in all areas and customers will not only stick with you over time, but they will become your advocates and speak highly of you to other potential clients. Fail to meet expectations, … How Important is Meeting and Exceeding Customer Expectations?

  When it comes to sales and marketing performance, a team is only as good as its leader. While the skills of your team might make your job a little easier, your leadership drives the team and pushes them to succeed. These five tactics will help you bolster your sales and marketing teams and achieve better … 5 Tips for Leading Strong Sales and Marketing Teams

Will they buy or won’t they? Some prospects waver on closing the deal, stringing salespeople­­­­ along without giving a clear-cut “yes” or “no.” Such indecisiveness consumes resources, time and patience. There’s nothing worse than believing a sale is imminent, only to have the customer stall for months; this can even happen with longtime customers considering … When to Move On From a Stalled Prospect

New customers are the lifeblood of any firm, even those doing lots of current business. After all, one never knows when existing clients are going to go elsewhere or cut their order volume. Rather than chase prospects, salespeople can have leads flock to them by making great offers. Consider the following three strategies. 1.      Give … Three Keys to Great Offers that Attract New Leads

A master salesperson never stops learning; he refines and adapts his techniques to be ready for any situation and prospect. However, the basic and best practices of top salespeople can be learned early and should be collected and distributed to a sales team in the form of a sales playbook. Every sales department leader should … Sales Playbook: 10 Key Items to Include

 The first clue that your team needs sales training is, of course, the lack of sales and money. But beyond these glaringly obvious items, there are other red flags which indicate that a formal sales training program (rather than firings) needs to be implemented in a hurry. Here are five key symptoms which indicate that … 5 Key Symptoms Your Team Needs Sales Training

Sales forecasting can be a subject of dread for both managers and salespeople. This is probably due to lack of consistency: forecasting methodologies can range from throwing darts at a board (aka “wild guesses) to performing tedious, complex data analysis using spreadsheets, databases, and more. But what is the point of forecasting in the first … Using Sales Data to Predict Future Success or Failure

As most salespeople already know, the objection is not your enemy. For sellers, a sales objection gives the perfect target to focus on in order to make the sale. What do you do, however, when the prospect clams up and won’t really give you much to go on? Here are a few strategic statements which … 4 Tips for Finding the Sales Objection When the Buyer Is Silent

Asher Strategies has executed sales training programs for well over 50,000 sales professionals in more than 1,200 companies, across many industries. Through training such a diverse group of people, we’ve received feedback on what works for different sales organizations and have developed solutions to meet those different needs.  Here is a brief rundown of some of the most popular sales training programs we offer. … Sales Training Programs by Asher

You know, sales isn’t as hard as you might think. The fundamentals are few. It’s the application that leaves a lot to be desired. That is where sales training comes in. Trainers like myself mostly work on motivating people to apply a handful of skills, many of which they already know. Most of the barriers … How to Improve Sales in 5 Easy Ways