Business Growth

Salespeople who cater to business-to-business (B2B) prospects have many avenues beyond the typical social media sites like Facebook, Twitter and LinkedIn to hunt for new customers. The primary need is for a platform that allows you as a salesperson to do three things: flaunt an intriguing profile that lures prospects, forge relationships/promote contact, and disseminate … Top 10 sites besides LinkedIn for finding leads in the B2B Market

Modern buyers are not as dependent on salespeople as before. They self-educate, research and meticulously compare when it comes to product and brand information online. Because of this, salespeople are involved less and less in the early stages of the buying cycle for most B2B prospects. In fact, according to the Corporate Executive Board (CEB) company, buyers are 57 percent done with the sales process before seeking out a salesperson.  To combat … Learn How to Sell From How You Buy – Matching Your Sales Process to the Buyers Process

Although landing one can take a bit of legwork, government contracts can provide a steady and long-term stream of revenue.  The Small Business Administration (SBA) reports that the federal government alone spends more than $91 billion annually on contracts, with most contracts ranging from $30,000 to$100,000. With state and city contracts also available, businesses and their sales staff have multiple … How Do You Train Your Government Business Development Team?

Asher Strategies has executed sales training programs for well over 50,000 sales professionals in more than 1,200 companies, across many industries. Through training such a diverse group of people, we’ve received feedback on what works for different sales organizations and have developed solutions to meet those different needs.  Here is a brief rundown of some of the most popular sales training programs we offer. … Sales Training Programs by Asher

Low-cost and easy-to-produce, webinars can expand a business and increase sales revenues in multiple ways.  Delivering high-demand and high-caliber content, these live presentations have the potential to create both current and residual revenue because they can be recorded and later posted on slide-friendly or video-friendly social media, such as Slideshare or YouTube. They can also … The Power of Webinars in Sales

Today’s prospects are information seekers who don’t wait for proprietary information from sales people to shape their buying habits. They research online and consume massive amounts of product details and brand information, giving them incredible power and insights that would seem to weaken the impact of sellers. But all is not lost. Changing times call … How to Sell Before You Get a Lead-Marketing Automation

From Facebook to Procter & Gamble, more companies are throwing their advertising dollars at digital marketing, reducing commitment to other ad forms, particularly print. The trend capitalizes on the unstoppable expansion of website and mobile ads. Digital ads flexibly rely on social media, apps, online video, electronic mail and other Web tools to engage audiences. … Digital Marketing: Tips for 2014

A great sales presentation can make a hesitant prospect turn into an all-in, repeat customer.  It can make people believe in products, be inspired by them and to commit the cash to buy them. The magic is in the delicate art of persuasion.  Everything from the seller,the message, and the props, determines whether a presentation … 5 Must-Have Features for a Great Sales Presentation

Right about this time of year is when the New Year’s resolutions so earnestly made a few weeks ago start to fall apart, as old patterns kick back in. The best way to avoid this, short of a Herculean increase in willpower and discipline, is to enlist some outside help to keep you on track. … Transform Your Sales Force and Your Business in 2014

A motivational marvel, Mr. Zig Ziglar is author of “Closing the Sale,” a must-read for any salesperson or sales manager of any age.  The amazing thing about Ziglar is that he had a natural instinct for persuasion and finding the right trigger to motivate people. He understood that marketers sell not just the product, but … Great Tips from the Late Mr. Zig Ziglar